Saudi Arabia’s creative and entertainment sector is undergoing rapid transformation, fueled by digital growth, government initiatives, and increasing demand. This evolution is driven by key areas such as digital advertising, entertainment, and Martech.

Key Market Insights: Digital Advertising Growth: Expected to rise by 7.94% to $1,713 million, boosted by greater internet usage and the popularity of search, banner, and video ads.

Digital out-of-home advertising will grow by 8.16%, reflecting the shift toward tech-driven marketing strategies.

Entertainment Sector Expansion: Set to grow by 10.44% to $2,550 million in FY24, driven by Vision 2030’s emphasis on tourism, festivals, and cinemas to diversify the economy.

Martech Surge: Projected to expand by 18.5%, indicating significant investments in marketing technologies to enhance efficiency and customer experience.

Decline in Traditional Advertising: Forecasted to drop by 1.79%, with print media declining by 4.86%, underscoring the global pivot toward digital platforms.

Industry Challenges:

Market Expertise: Local companies face hurdles in scalability and expertise, while international players struggle with cultural adaptation in the MENA region.

Talent Shortage: Innovation-driven sectors like Martech require a skilled workforce to sustain competitiveness.

Consumer Behavior Shifts: Rapid digitalization and evolving preferences demand agile responses and personalized experiences.